Pinterest has 578 million monthly active users as of 2025, representing considerable growth from earlier a long time and keeping its situation as A significant social media System for Visible discovery and procuring inspiration.
In spite of decrease volume, desktop end users exhibit a 24% increased conversion amount on procuring Pins compared to cell.
One of many issues I like about this statistic is that it only concerns alone with folks who stand to get pleasure from material marketing: the net connected. It’s also interesting to notice how the result is concerned with girls.
Referral targeted visitors from Pinterest is significant-excellent—readers transform at bigger prices since they get there with intent.
The platform currently ranks fifteenth amid around the world social networking platforms by complete Lively buyers, positioning it as a considerable but targeted Group.
Proportion of customers who use Pinterest to search out new brand names/products and solutions (Pinterest declare): #one stated explanation.
Pinterest can be a mysterious spot in case you’re not active on it. However, as you recognize that it is more of the internet search engine in addition to a web page and product or service discovery platform rather than just A further a kind of social networking platforms, all the Pinterest statistics for marketing which i will go Additional info in excess of below will begin to make some perception.
This comprehensive Investigation of Pinterest statistics gives marketers with the info required to make knowledgeable conclusions about platform investment, audience concentrating on, and campaign tactic.
ninety six% of queries on Pinterest don’t attribute a certain manufacturer identify in the search query. This really is one of those Pinterest statistics which will really form your social networking articles approach transferring ahead.
31% of marketers are now making use of facts to show ROI. Proving measurable effects is now essential to justify marketing shell out.
Pinterest buyers are more likely to buy solutions from pins that they may have saved. Pinned items are more likely to be remembered and obtained than products that aren't pinned. This can be why it is vital to inspire buyers to save your pins.
This part supplies specifics in regards to the most searched factor on Pinterest as well as many of the most well-liked Pinterest searches.
Has your business uncovered success with Pinterest marketing? Which of these Pinterest statistics was most vital for you? Be happy to chime in below!
That could offer additional opportunities for Pinterest’s organization, though utilization from the U.S. and EU stay important to its bottom line.
